Customer relationship flexibility

Most people do not like being managed down a set track. A one-for-all approach. They prefer an interaction and experience that is individual and unique to their situation and needs. Or certainly one that feels like this.

Customer Relationship Flexibility - CRF

Our customer service and relationship skills training programme consisting of 18 skills training titles and has CRF at the very heart of its skills development strategy and objectives.

CRF develops the skills and understanding required to be able to adapt to different customer types, needs and situations, quickly and effectively. It brings individuality to communication and interaction with people, build and develops long lasting and rewarding relationships and involves 4 key development stages or steps.

Often training and development starts at Step 3, with very little focus on steps 1 and 2.


1. Know yourself

Course 1. Your role and what it involves
Course 2. Your communication style
Course 3. Your behavioural style and personality type
Course 4. Your motivation and motivators
Course 5. Your strengths and development areas


2. Know your customer or team members

Course 6. Stepping into the customer’s shoes
Course 7. Identifying customer communication style
Course 8. Identifying customer behavioural style
Course 9. Identifying customer personality type
Course 10. Identifying customer needs


3. Know your products and service

Course 11. Understanding your product and service offer
Course 12. Planning and preparing for communication
Course 13. Managing objections and indecisive customers


4. Develop your skills and adapt

Course 14. Communication skills and techniques
Course 15. Questioning and listening skills
Course 16. Adapting to different customer styles and types
Course 17. Developing sales and service opportunities
Course 18. Summarising and completing communication


CRF = Customer Relationship Flexibility
CRF = Customer Relationship Focus
CRF = Customer Relationships First


CRF = Increases performance, people relationships, productivity and profitability


Download the programme brochure customer service and relationship skills programme

Download the 4 steps brochure 4 steps for developing powerful and effective customer and people relationships