Identifying customer needs

A customer service and relationship skills training course

During this course the difference between needs and wants is discussed and the reasons why people ‘say yes’ and purchase something are explored. The ©LISTEN model for quickly and effectively identifying customer needs is introduced, best practice during each stage is discussed and delegates practice identifying customer needs taking into account customer communication style, behavioural style and personality type. This exercise is fully debriefed.

The course finishes with delegates reviewing their learning, creating an individual personal development plan and taking a learning evaluation assessment.