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- 6. Stepping into the customer's shoes
- Stepping into the customer's shoes
Stepping into the customer's shoes
- By Skills FX
- Published Tuesday 1st 2008
- 6. Stepping into the customer's shoes
Stepping into the customer's shoes
A customer service and relationship skills training course
Course objectives
Explain what it might feel like to be one of your customers
List the brand characteristics and the profile of the customer base
Explain how behaviour influences brand perception and customer experience
Explain the behaviours required to exceed customer expectations
Begin the process of designing a personalised development plan
Course content
Introduction and objectives
Review of the brand and who your customers are
What it might feel like to be one of our customers
The behaviours required to exceed customer expectations
Linking brand to behaviour and the customer experience
Our own customer experiences
Exercise. Communicating as customers. (Live or recorded)
Review exercise and feedback
Course benefits
Develops customer empathy skills
Builds understanding of different customer needs and types
Enhances soft skills
Supports implementation of the brand and operational objectives
Duration
From approximately 10 am to 4 pm
Including breaks, lunch and learning assessment
Positive impact areas
The customer service experience
Understanding of customer needs
Brand implementation and alignment
This course is part of the ‘Customer service and relationship skills programme’. A suite of 18 soft skills course titles.
You can securely purchase the materials to deliver this course for just £79, with the materials available for immediate download. A 1 hour telephone train the trainer with the course author is included. Click the shopping basket to get started.
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We accept the following plus Paypal and direct transfer into our account
Delivery options

1. Purchase the materials and deliver internally using your people
2. Purchase the materials and arrange for us to train your trainers
3. The course author can deliver any of the courses in-house for you
4. Personal one to one training from the author by distance learning
A comprehensive set of skills training materials
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